Thursday, April 14, 2011

Marathon Presentation: Krista Peters & Jackie Murrenus

Marathon does not exhibit many green (create) quadrant characteristics. They do not value doing things first as highly as they value doing things right and fast. Value drivers for this quadrant include innovative outputs, transformation, diversity, creativity, and agility; majority of which are not demonstrated within Marathon. Due to the nature of the petroleum industry, there is not much focus on innovation in terms of new product development. However, the few green quadrant qualities that are exhibited at Marathon lie within R&D, process improvement and their diversity initiative.

The Green (Create) Quadrant is demonstrated at Marathon in terms of its leaders…

Speculate emerging opportunities

Marathon has invested heavily into the research and development of alternative and renewable fuels and energy efficiency as well as a number of other emerging technologies.

By exploring new technologies, both in house and out, Marathon will be able to better adapt their business model to address challenges facing the energy industry and to identify potential investment opportunities.

Forecast the future

Once a year, Marathon conducts a thorough industry analysis and examines current and projected governmental regulations to realistically forecast where Marathon will be in the next 10 years and where they want to be.

Organizational culture in terms of norms, values, practices and processes

Marathon is in business to provide a commodity, not to create new products, therefore innovation must come in the form of manufacturing and processing improvements.

Marathon is always striving to increase efficiency, reduce energy usage, and increase the overall value of the product that comes out of the refineries.

Outcomes, or the bottom-line value the organization intends to achieve

Marathon strives to have an diverse and inclusive culture where every one's ideas and thoughts are understood and valued. Marathon believes a diverse employee and customer base will ultimately benefit the bottom line by fostering a collaborative work environment and encouraging creative problem solving and idea creation.

Marathon does not necessarily strive to be a leader in R&D but rather a “fast follower”.

Marathon is relatively strong in the yellow (collaborate) quadrant. Each of the value drivers (commitment, communication, and development) is demonstrated on a daily basis within the organization.

The Yellow (Collaborate) Quadrant is demonstrated at Marathon in terms of its leaders…

Build cross functional teams

The CEO, Clarence P. Cazalot, Jr., demands that all projects and assumptions are vetted with all other vice presidents and everyone must agree that it is a viable project and that each VP supports it.

Employees aren’t only encouraged by leaders to collaborate during the day-to-day work but also when it comes to setting goals and action plans for the organization.

CEO, Clarence P. Cazalot, Jr., stated that in 2009, “A wide spectrum of employees collaborated to set goals for environmental, socio-economic, governance and workforce performance. We have action plans to achieve our goals and measure performance.”

Establish shared values between people

“Marathon’s core values are the backdrop of everything we do and the basis for how we think and act -- not because it gets publicity or it’s convenient, but because it’s the right thing to do. Living Our Values defines us as a company.” Dale Malody, Operations Manager.

Organizational culture in terms of norms, values, practices and processes

One of Marathon’s core values is ‘high performance’

Marathon believes that their sustainable value is created through their high performing team culture and by providing a collaborative and supportive work environment.

“Marathon is committed to fostering an environment of inclusion and mutual respect that promotes individual development and high performance teams while translating our key drivers into business initiatives” CEO, Clarence P. Cazalot, Jr.

There are several corporate-wide programs help foster such an environment.

Mentoring programs, diversity & inclusion education programs, cultural awareness programs.

Marathon strongly encourages communication

While there is a hierarchy and a chain of command, in most instances communication is open and isn’t limited to this chain. Employees are encouraged to communicate and collaborate with individuals at all levels.

Management by walking around is prevalent.

Outcomes, or the bottom-line value the organization intends to achieve

Marathon CEO, Clarence P. Cazalot, Jr., has stated that, “The need for collaborative approaches will grow as societal challenges become more global, complex and interconnected.” Even though Marathon is already a highly collaborative organization, this just stresses how important collaboration will be as Marathon continues into the future.

Marathon is trying to attract and retain top talent through leveraging their collaborative work environment and culture. The strategy has worked for them in the past enabling them to bring in talent that is very committed and dedicated to Marathon. This results in the turnover rate to be relatively low with a rate of 3-4%. This low turnover rate helps to reduce costs and improve the bottom-line.

Marathon strives to establish a highly engaged workforce. Results from their employee satisfaction and engagement surveys are exceptional year to year.

The red (control) quadrant is strong within Marathon. The value drivers for the red quadrant include efficiency, timeliness, consistency, and uniformity. Consistency and efficiency is greatly stressed through the use of management systems.

The Red (Control) Quadrant is demonstrated at Marathon in terms of its leaders…

Conserving fiscal resources

Marathon’s 2011 budget shows their emphasis on being risk adverse in how the organization operates. CEO, Clarence P. Cazalot, Jr., has stated, “Marathon's 2011 budget has shifted toward an emphasis on more scalable and lower-risk activities.”

Complying with regulations and applying quality control system to prevent costly mistakes

In a recent ‘Living Our Values Report’ CEO, Clarence P. Cazalot, Jr., said “Marathon takes seriously our responsibility to provide a safe workplace and we remain focused on preventing all incidents.”

Organizational culture in terms of norms, values, practices and processes

Implementing systems to control complex tasks

There are control systems in place to conserve fiscal resources, comply with government regulations, prevent costly mistakes, ensure adherence to professional standards.

Using continual improvement processes

Marathon focuses on continual improvement in all areas that pertain to safety (i.e. on-the-job, process, health programs). This is done through a Management System, which allows them to put into practice policies, standards, communication, education, and risk identification and reduction.

Outcomes, or the bottom-line value the organization intends to achieve

The practices and policies in place should theoretically help to protect Marathon from incidents, ranging from small injuries to catastrophic events. Even though a disaster, such as what happened at BP, could still happen to Marathon, their rigorous controls and safety measures are intended to decrease the risk of it occurring.

Marathon has a very strong safety and environmental conscious culture and a desire to do no harm to its employees and the environment in which they operate in.

They strive to provide a quality product to their customers while maintaining compliance to all government laws and regulations.

Marathon’s goal is “zero accidents, zero environmental instances, zero quality instances, and no infractions of laws and regulations.” This goal is hoped to be accomplished through their control systems and processes.

Marathon is an extremely blue organization, this is arguably their strongest quadrant in the competing values framework. The value drivers for the blue quadrant include market share, goal achievement, and profitability. Marathon exhibits each value driver through emphasizing performance at all levels.

The Blue (Compete) Quadrant is demonstrated at Marathon in terms of its leaders…

Making real time decisions in a fast moving workplace

Marathon has a highly collaborative cross functional group of vice presidents and senior vice presidents in refining, marketing, and transportation and logistics that will change their operating plans (what products to run or produce) on a daily basis in order to capture the most profitability out of the market every day.

The short term in nature and allows them to optimize profitability by capturing opportunity with quick reaction in the market place.

Marathon drives for superior returns on investments

“We will support programs that enhance our ability to operate profitably and add value for Marathon and our stakeholders. We will set goals, evaluate performance and build on lessons learned to improve.” CEO, Clarence P. Cazalot, Jr.

In conjunction with this, leaders discussing projects together as mentioned in the yellow quadrant, is a way for Marathon to drive returns on investments.

Organizational culture in terms of norms, values, practices and processes

Marathon focuses on a few quantifiable performance objectives

Marathon has a unique culture that is partially driven by the compensation system which is based on the overall success of the organization. Performance metrics for bonus consideration are broken into three categories:

Financial performance, environmental performance, and safety performance.

Marathon drives through barriers

There is a culture of a can-do attitude. Employees are very hard working and willing to do what ever it takes. They go above and beyond. They use technical and commercial solutions to turn barriers into opportunities.

Outcomes, or the bottom-line value the organization intends to achieve

As an example of how marathon competes and gets superior return on investments, in the last 10 years Marathon downstream has been in the top three of its peers in income per barrel of crude refined. Marathon’s ability to compete has had a positive effect on the bottom-line and has helped Marathon be profitable.

Like all corporations, one of Marathon’s primary objectives is to create value for shareholders and provide quality products and services for their customers. Their net income of $2.6 billion in 2010 was 76 percent higher than in 2009.

12 comments:

  1. I thought your analysis was good and it was aligned with my thoughts that Marathon would be both blue because of intense competition and red because of the nature of the industry. I did not realize Marathon was as yellow as they are and I think that might make them unique compared to the other big oil companies. I think if they actually live out their focus on values, openness, and communication, these mechanism may help offset some of the cultural tendencies (e.g. cutting corners, not communicating issues, etc) that got BP in trouble.

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  2. I agree with everything that Allison said above. When learning more about Marathon, what really surprised me about Marathon was the extremely low turn-over rate (3-4%). For being in such a competitive industry, I am extremely surprised that they do not lose more employees. Turnover is not necessarily such a bad thing, are poor performing employees not leaving the company? I think in order for them to stay where they are not they need to keep retaining top talent (which they seem to be doing a good job of so far) but also being more Red and Blue in the sense of making sure they have the right people to get the job done.

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  3. I'm not surprised by all the blue metrics because it's such a commodity market. I'm guessing that the yellow tendencies stem from the idea that low turnover means experienced employees, which would equate to more efficiency and financial rewards.

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  4. Marathon takes extremely good care of their employees. They'll pay for your rent on temporary assignment and if you leave, for example, one day that you were going to mow your lawn, they'll pay for lawn service to come to your house. They have such a high sense of community and family there, especially since there ARE a lot of families there. Husbands, wives, kids. It works for them and it assures a new generation of employees.

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  5. Doesn't seem as if they are strong in the green quadrant, which is to be expected. I will be interested to see how all of the oil companies due in the next 20 years since really being more green doesn't seem to be a cost savings to them at this point.

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  6. Heather's comment above is very interesting. Big oil companies have the financial resources to drive innovative research which could expand a company's product portfolio. Currently, they invest in wind, bio-tech, and other "green" energy technologies--but not at the scale they are capable of. With energy demand growing and the supply of oil and gas shrinking, it will be interesting to see how quickly the oil majors evolve to meet energy demand in a sustainable way.

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  7. The green comments sort of relate to the topic we had in class with companies not wanting to conduct huge R&D projects. I feel like stockholders invested in oil companies don't see them as innovators and therefore do not want the majors to dump money in risky long-term investments when they can make high returns on their current business model. However, the current strategy is eventually going to hit a wall. The question is whether or not they will react before its too late.

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  8. I think Dave makes a great point that stockholders may not necessarily a lot of innovation and other green things. From the very little finance that I'm familiar with, oil companies are considered a safe, solid investment, and shareholders value that consistency. However, as others mentioned above, it will be interesting to see how Marathon and the rest of the oil industry develops over the next 20 years or so. I think it will be important for Marathon to have strong leaders to drive innovation that isn't a normal part of their culture. Marathon seems to be in a great position with it's strong yellow quadrant. Organization-wide support and buy-in are essential to drive large-scale change, and it sounds like Marathon already has a strong culture. Hopefully this culture will help ease a transition that has the potential to hurt many oil companies.

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  9. It seems to me that while Heather and Bed are correct that Marathon has the financial means to invest in research and development, the company has made the right financial move not to invest too heavily. The oil industry is one that, aside from a few advances here and there, has maintained relatively the same process for a century. Why invest billions in the green quadrant if nobody is concerned with it? I think they were wise to invest more heavily in the yellow quadrant to ensure low turnover rates.

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  10. I am very surprised that the yellow quadrant isn't their weakest quadrant. Do you think that Marathon's industry competitors (ex. Exxon Mobil, BP, Shell, etc.) may have stronger than perceived yellow quadrants as well? Or is Marathon an exception?

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  11. Adam - I can't say for certain whether other oil companies are as strong in the yellow quadrant as Marathon is. However, I do think they could be stronger than you would think, but not as strong as Marathon. I think Marathon is uniquely strong in the yellow quadrant; it is something they really pride themselves on. Ben may be able to speak more to whether other oil companies are as strong since he did his internship and will be working full-time at Shell.

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  12. You had spoke of "Once a year, Marathon conducts a thorough industry analysis and examines current and projected governmental regulations to realistically forecast where Marathon will be in the next 10 years and where they want to be."

    My question would be is it fair for them to forecast 10 years out? With an ever changing market and all the issues surround oil I think it is unfair to say they are planning for 10 years in the future. I hope that they have more of a focus around the present vs long term.

    Looking towards the future is good; however, it is important to know you cant always control or preplan the future.

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